by Gary Axelbank
June 6, 2019
On Wednesday, 120 real estate agents, brokers, lenders, banks, and others in the development business got together at the Pine Tavern for the Bronx NAHREP (National Association of Hispanic Real Estate Professionals) ‘Power Panel’. The idea was to go the next step from last month’s member connect mixer and talk in real terms about how to be successful.
Undercurrent to the theme that organizer Luis Omar Figueroa of the Hudson Group Realty Network (HGRN) said was to provide education on how to go from beginning as an agent to being “a top producer or top real estate broker in the Bronx,” was a fascinating message about the role of culture in the development business, especially in the Bronx.
“Culture is driving the spoken and unspoken principles of a real estate firm or any organization,” Manuel Pantiga, broker and owner of the Pantiga Group told thisistheBronX prior to ‘Power Panel’ presentations.”Being intentional about culture is a very important component of how we run our business in the Bronx.”
In fact, Edmund Chiang has become a top producer at HGRN by embracing the notion of culture as well as putting forth an honest personal approach to selling real estate, a tactic that’s all too rare but much needed in today’s competitive Bronx real estate market.
“A lot of times I’ll go into a property and if I don’t like it, I just tell them I’m not really feeling this property,” he explained, “but If you like it, go ahead. That way when I say this property is a good property, they have trust in me.”
Chiang also agreed that making that connection with Bronx culture is a winning approach. “People in the Bronx are very family oriented and there’s a very strong culture here. So if you connect on that level, you can definitely have great success.”
The two panel discussions featured top producing real estate agents and then top flight brokers in an attempt, Figueroa said, to show the progression of how success can breed success.
For Vicky llerena, the CEO of Social Vibes Media, a digital marketing agency focused on helping professionals, real estate game-changers, and small businesses rebrand and increase their digital presence, NAHREP is an important part of connecting not only with clients, but also with colleagues.
“At the end of the day, it’s all about making connections and the networks that we build,” she said. “It’s more than just business. The opportunities are always there, we just have to seize them ourselves.”