by Gary Axelbank
July 1, 2018
The good news is that Saturday night’s first ever Bronx Night Market was a rousing success. The bad news is…. well, there was no bad news! Thousands of Bronxites came to Fordham Plaza for a joyous celebration of some of the best of Bronx culture, food, music, and Bronx people.
As the evening went on and the lines got longer, no one seemed to mind because the rewards were delicacies from some of the Bronx’ best restaurants, live jazz fusion, and the feel-good vibrations of Bronx people that could last a lifetime, or at least until July 28 when the second of this summer’s five Night Markets will come to Fordham Plaza. (The others will be August 25, September29, and October27.)
“This was a massive celebration of Bronx culture and a statement by Bronx people that this is who we are,” said Shalma. “We’re trilled that everyone came out and had a good time. We’re even more thrilled that this is just the beginning. Four more to go!”
Along with the happy and very well-fed attendees who sampled scrumptious plates from forty vendors, including, La Paella, Valeries’ Viand, Scoops in Cahoots, Rib in a Cup, Next Stop Vegan, Ckakaqellu, Pork Cue, Habaneros, and Empanology, one unmistakable benefit to Saturday’s first (of five) Bronx Night Market was its impact on the Bronx small business economy and the potential for even more growth.
“The Bronx Night Market is an excellent vehicle for small businesses to interface with customers from all over the Bronx,” said BOEDC President Marlene Cintron, as she sampled a variety of foods. “It also gives non-Bronxites a reason to visit and see what makes our Borough so hot. This creative exchange supports and enhances small businesses by attracting hundreds of customers at once and thus creates an economic boom not previously available.”
Near the end of the long, busy but happy day, Sonia of Habanero Mexican Cuisine told thisistheBronX that yes, Bronx small market economies benefit greatly from The Bronx Night Market.
“It’s been amazing,” she said as she served dishes of fresh guacomole, ceviche, tostadas, and tacos. “We’re very happy. It’s really good for the economy of the Bronx because even if you live far away from our location (on Lincoln Ave. and 141st Street) you can get to know us.”
There will be four more Bronx Night Markets through the summer on July 28, August 25, September 29, and October 27. Festivities are from 4:00pm-9:00pm.
The Blox is a Bronx-based creative agency specializing in creative strategy, branded content, and public relations. They’re collaborating on the Bronx Night Market with Edible Bronx, and the Fordham BID. thisistheBronX is a media co-sponsor of the Bronx Night Market.